In 1976, the multinational BBDO, in line with its policy of joining up with local agencies, put its name to the agency, but from the very beginning showed respect for the local leadership and its way of understanding advertising. And that is how it has been until now. Today, in spite of the far-reaching changes affecting the marketing and communication industry, our role remains the same: guiding the brands we work for, giving them a direction, a meaning and a personality. And creating relevant contents that connect emotionally with people to make them prefer one brand over another.
Our way of working, of organising, of serving our customers is based on having an experienced senior team and surrounding it with specialists who cooperate with them. Instead of competing, we work as a team and practise creation. We like to be the hub of an open network of talent that will solve any business problem our clients may have. We work with communication specialists, but also with architects, computer programmers, designers, interior designers, chefs, film directors, painters, musicians, engineers and so on.
For us, the future is not a continuation of the past, but something that depends on what you intentionally do to influence it. That is why we enjoy the challenge of finding new solutions to increasingly complex and sophisticated problems. So we will continue to continue along this path. Open to everything and everyone.
